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Measuring Success with Google Analytics

When you are gauging traffic of your blog post, you w might find a blog has generated 100,000 visits. However, the people who visited the post spend only 15 seconds, which means only the page loading time. And not a single page is explored by those readers, and no reader is converted to buyers. Is it still a success?

As per the view of content marketers, it is not at all a success, not even close to what means success. The success of your blog is typically based on the traffic; therefore, it can lead to low-quality content. There are five blog metrics one must follow in Google analytics to scale the performance of your blog:

  • Pageviews
  • Average time spent on a page
  • Average Page per session
  • Returning visitors
  • Conversion rate

They will provide a deep insight you need to add context to the traffic data and determine data-driven decisions.

Now take a closer look at the important metrics:


Traffic is not only the single metric measured to gauge a blog’s success; there are other factors too. In Google Analytics, PageView is the other name of traffic; it means the number of times users viewed the blog.

In Google Analytics, you can easily navigate users’ behavior and collect all data regarding Pageview. Follow the simple steps:

Behaviour > Site Content > All Pages

Average time spent on your page

In the previous report where you found at Pageviews, you’ll get the average time spent on the page for each post. It takes the average person at least 20 minutes to read a standard sized post, However, in the Goggle Analytics report, the average time showing is only one minute. It means, readers have skipped the blog.

It would help if you evolved the following sections to increase the page view time:

  • You need to make an enticing introduction.
  • Write headlines that complement the blog.
  • Rich writing quality
  • You need to negate ads and advertising distractions on the page.
  • Improve page loading speed.
  • Average Pages per Session

From the metrics of Google Analytics, average pages an individual has explored during their stay. You can get metrics for the entire site, however as a blogger; you must find more unique ways to engage your customers through a blog post.

So, how to find the metrics?

Behaviour > Site Content > Landing Pages.

Returning visitors

With proper writing consistency and rich content, you can create authority in the internet world and stay at the top of the market. If people are spending a good quality time reading your content, it is an excellent sign that your blogs are interesting. On the other hand, it can also mean people are freeing your blog for their good reason.

Finding returning visitors a bit trickier, take a look at how to do it:

Navigate Behaviour > Site content > app pages

Check the secondary dimension dropdown and find the user type of your blog posts.

Conversion Rate

The goal Conversion rate in Google Analytics depicts the percentage of the visitors who take action while the first page they viewed for a specific blog post. To track the conversion rate, you need first to set up a goal, collect the data from Google Analytics, and find the conversion rate.

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