The impact of social media is so vibrant that prominent social media platforms like Facebook, YouTube, Instagram itself become a ‘verb’ like Google. In terms of branding, social media poses various challenges to marketers and also facilitates their journey to reach a vast audience.
It was not the scenario a few years ago when companies were heralding the growth of the new age of branding. They hired creative agencies to deliver brand messages throughout the digital universe. Nowadays, one can easily find a flourishing crowd culture around all essential topics. These subculturalists had to gather and had very restricted ways to communicate consecutively: primitive Usenet groups, magazines, meetups, etc.
Social media has democratized and enlarged the subculture; with a few clicks, one can jump into the hub of any subculture and participants’ intense interactions. It moves altogether seamlessly among the web, physical environment, and conventional media. Members are pushing forward, new concepts, products, practices, and aesthetics, surpassing mass-culture gatekeepers.
Social media is interestingly anchored around smooth interactions among the people. It also allows the personalization of broadcast messages that can be updated swiftly to keep the targeted audiences acquainted with ever-changing business dynamics.
How Social media strengthen branding?
More than 40% of digital customers use social networks to research extensively on new brands or products. Social media creates opportunities for your brand to reach more customers and share their opinions regarding your brand or product. Take a glance at some of the leading social media metrics your business can track for measuring social media ROI:
- Customer engagement
- Better Conversions, click-through rate, revenue, etc.
- Audience reach and growth
- Assured ROI
As per the report of Global WebIndex, 40% of the digital consumers use social networks for researching new brands. It creates new opportunities for the brand to shine through multiple platforms. Social media advertising is worth investing in as brands have seen a substantial positive impact of social media advertising, from ROI to brand awareness. Instagram Business declared 60% of its users claim that they have discovered one new product on the platforms. Therefore, it is a megaphone for your die-hard customers.
It is better to use consistent methods to analyze social media data and track the difference to measure ROI and practice advanced social media marketing strategies. Rise up 28% of marketing agencies who face specific difficulties to determine social media efforts’ impact. Take the ultimate control of social media marketing to take your brand to the apex.
As a marketer, you need to be creative and take up innovative ways to enjoy the positive impact of social media in branding. Witnessing the astounding growth, every business needs to leverage social media channels in the best possible way. If you can acquire the right strategy, it has proven to be a cost-effective solution in the long run. Nevertheless, social media marketing not a matter of choice for branding; instead, it is a ‘key’ for branding.