As marketers, we all have priorities ranging from awareness building, sales-driving, performance optimization, and customer satisfaction enhancement. Therefore to ensure that you are always one step closer to your target, it is essential to define and monitor key marketing metrics. Here is a list of indicators of the modern era that every digital marketer should observe closely.
- Mobile Traffic
Users are spending a lot of time on their handheld devices and phones today, more than ever. People do anything on their smartphones and tablets, whether it’s buying food, booking a take-away, or shopping for shoes and clothing. This is why monitoring your mobile traffic is essential for you to the proportion of your overall web traffic originating from mobile devices.
- Per Lead Cost
This is how much lead has been produced from the expense of a particular campaign. For all of your projects, calculating your cost per lead requires some basic math. Cost per lead is generally the total amount you spend on a lead generation campaign, divided by the number of leads produced by the campaign in the same period.
Knowing the cost of your campaign per lead helps you to calculate its efficacy. The smaller the cost per lead, the more successful the campaign is.
- Ratio Close
The measurement of their relative ratios is another way of measuring the efficiency of your lead generation campaigns. The difference is that you are monitoring conversions instead of leads with this metric.
Take the total number of conversions (or effective sales) from that campaign to determine a campaign’s close-ratio, then split it by the total number of leads produced by that campaign. Finally, to display the ratio as a metric, multiply the answer you get by 100.
- Exit Rate
This is the proportion of your users who, after visiting several other pages on your website, exit from a particular page. It would help if you never associated exits with bounces. A bounce occurs when, after reading just a single article, a user leaves your website. On the other hand, exits are counted only after a user visits more than one page in a session before deciding to leave a particular page. An excellent way to learn which pages some need work on your website is by keeping an eye on their exit rates.
- Top Pages for Landing
Your landing pages drive traffic and simultaneously create leads. They are a vital component of your entire marketing plan, so you need to evaluate which landing pages (top landing pages) are successful at catching leads and which ones are not. You can make more changes to them once you know your top landing pages. Doing so helps you to optimize their output so that more leads are produced.
Refreshing your marketing analytics is one of the keys to your success as a marketer in 2019. Take the time to analyze the measures you are measuring. Consider integrating these seven digital marketing metrics into your analytics toolbox if you want to ensure that your analytics approach stays successful in the future.